Most companies confuse mass adoption of AI with mastery. They are not the same.
Just because every employee in your company is using ChatGPT or an AI-powered CRM doesn’t mean you are leading in AI. That’s like saying every employee using Excel makes your company a data powerhouse.
Amazon uses AI in logistics, but its real competitive edge comes from deep AI applications—predicting consumer behaviour, optimizing supply chains, and even designing new business models. That’s depth adoption.
What should you do? Focus on both. Ensure that AI is widely accessible across teams, but also invest in deep AI expertise to create unique, high-value applications. AI at scale is important. AI with depth is where the real power lies.