AI will not be your competitive edge.
Because AI will be available to everyone. Your competitors will have the same tools, the same access, the same capabilities a bit earlier or later.
Netflix and Disney both have AI-powered recommendation engines. But Netflix uses its AI to drive a personalized experience, while Disney struggles to compete on that front. The differentiator isn’t AI—it’s how Netflix applies it.
What should you do? Invest in AI strategy, not just AI tools. Use AI to create unique experiences, not just efficiencies. Move first. Experiment early. Scale fast. If you’re treating AI as a technology investment, you’ve already lost. AI is not a tool. It’s a transformation a means to an end, only if you know to what end.